'Avatar' on Track to Break Record for Blu-ray Piracy

Not only does Avatar have the record for the highest first-day Blu-ray sales, the movie is well on it’s way to breaking the record for Blu-ray piracy too.

That's a rate that "surpasses all previous Blu-ray titles," putting "Avatar" on a collision course with the unwanted title (well, among Hollywood industry types, anyway) of "most pirated Blu-ray film to date," according to TorrentFreak.

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