Airline Twitter Promotion Attracts Huge Crowds

While most other airlines are busy charging you for luggage, seats, meals and whatever else they can, the "little airline that could" gives away a thousand free tickets via Twitter.

The tickets--about 300 in each location--were gone within about 20 minutes of each Twitter announcement going up, Johnston said; it took only three to five minutes for the first person to show up in line, even at the location where people had to make a postcard for the mystery destination (which turned out to be West Palm Beach, Fla.).

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