MySpace Music Experiments with Audio Ads

MySpace is expanding that audio ad experiment it started last year. What do you think? A thirty second ad every one hundred songs on a play list? That doesn’t seem bad.

The ads are impossible to avoid, unlike the visual, banner ads that can be put out of sight in background windows as users listen along while doing other Web surfing or computer work. But the audio ads are timed so that a user can listen to up to 100 songs on a playlist or to a full album with just a single interruption after the first song.

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