Wal-Mart, Amazon, Target in DVD Price War
A price war on DVDs? Bring it on! And just for the record, I think $10 is where the price of new DVDs should've been for a while now. They need to keep the prices there and sell Blu-ray for $5 more.
The world's biggest retailer said late Thursday that it would lower the online prices of new DVDs such as "Harry Potter and the Half Blood Prince" and "Star Trek" to $10. But when Amazon reduced some of its DVD prices to $9.99, Wal-Mart shot back by lowering its DVDs to $9.98 as of Friday morning.