Tuesday March 31, 2009

Disney, ABC and ESPN Sign YouTube Video Deal

It looks like Disney has made a deal with YouTube to provide videos from its ABC and ESPN television properties. Finally, we’ll be able to watch Hanna Montana on YouTube!

"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers," said Anne Sweeney, president of the Disney/ABC Television Group, in a statement. Disney will be able to sell ads against the videos in conjunction with its other marketing efforts.

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