The Making of Honda's ‘Let it Shine’ Ad

If you’re curious how Honda filmed that ‘Let it Shine’ commercial that Steve posted last week, here’s the 5 minute video. Why does it seem like the US never gets to see the really cool Honda commercials? First, the awesome Rube Goldberg-like Honda Accord ad and now this Insight commercial. Oh well.

The commercial, called 'Let it Shine', was created by the Wieden+Kennedy Amsterdam and uses a bank of Insights parked in a grid near the mountains as pixels in a giant LED-like display. When the sun goes down, the headlights begin flickering on and off to create a cutesy animation to the tune of "This Little Light of Mine".

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