Cox Eyes Online Growth, Buys Startup For $300M

It literally took me ten minutes to stop laughing at the unintentionally funny headline “cox-eyeing-online-growth,” before I could post this story. The company is eyeballing a small startup that claims to be a perfect fit for Cox. Well, if you think $300 million is a perfect fit, I guess it's a good deal. This shouldn't come as a surprise, Cox has recently expanded into several areas across the country, including online ads.

The all-cash deal with Adify Corp., to be announced Tuesday, represents the latest evolution for a media company that began more than a century ago with one newspaper in Dayton, Ohio. As new technologies emerged, Cox expanded to include radio, television and cable systems across the country.

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