Brandjacking On The Rise

According to MarkMonitor, a company specializing in internet brand protection services, online attackers are resorting to multi-pronged assaults including cybersquatting, false association, phishing and clickfraud.

A four-week survey of public Web sites completed early in April found cybersquatting posed the greatest threat to brands. Phishing -- the criminal use of e-mail to trick consumers into divulging passwords, credit cards and other personal details -- and domain "kiting" -- the rapid registering and dropping of similar- sounding Web site names -- are on the rise.

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